Tactic 195. Story 60. The Queen's Gambit. Jennifer Garner (and Hennifer Garner) reading Honey is Money at Honeylight Glamping. 2025
Hennifer Garner and Reese Featherspoon are best friends.
Outcome:
Jennifer Garner reads Honey is Money - the Secrets of the Bees to kids inside the chicken coop at Honeylight Glamping while holding Hennifer Garner.
Design Elements:
Project Honeylight will sponsor 3-day a Save the Children event in 2025 to support local kids in W. VA.
Jennifer Garner is from W VA and supports things that help kids.
Jennifer Garner and Reese Witherspoon both read books to kids over Instagram.
Jennifer Garner keeps bees and supports local farms.
Tactic Summary
Develop an iconic example of thinking outside the box and maximizing value.
Who and What: Jennifer Garner reads Honey is Money - the Secrets of the Bees live on Instagram.
How many: 17 million followers.
Where: Inside Cluckingham Palace at Honeylight Glamping.
When: 2025
How:
Contact Save the Children Event Planning
Localize contact to: Event, PR, and West Virginia
Organize event around the appropriate Save the Children Campaign
Execute event with PR team
Launch stories
Why: Demonstrate that there are no rules.
Planned Outcomes
Connections to new Partners
Connections to new Sponsors
Contact with Flow Hive
Project Honeylight Public Relations team organized
Tactic 195. Story 60. The Queen’s Gambit. Jennifer Garner
| Key | Value |
|---|---|
| Tactic Id | Tactic 195 |
| Story Id | Story 60 |
| Name | The Queen's Gambit |
| Attributes | Chicken and Egg |
| Date Completed By | December 31, 2025 |
| Pattern | Practical Dreaming |
| Emotion | Inspiration |
| Timing | Production (September 2025) |
