Tactic 025. Story 1. Can you believe how believable this is?

I mistyped the Tactic Id at the end of this video. It should say Tactic 25, not Tactic 20. That’s unbelievable.

This was the seventh volley for Tactic 25.

This was the tenth volley for Tactic 25 on September 1, 2024.

The statement highlights the nuance and impact of language, specifically how the prefix "un-" can change the perception of a word. Here's a breakdown:

  1. Believable vs. Unbelievable:

    • Believable: When you say something is "believable," it suggests that the information or event is credible and can be accepted as true.

    • Unbelievable: Saying something is "unbelievable" implies that it is so extraordinary or improbable that it defies belief.

  2. Perception and Impact:

    • The word "unbelievable" often carries a stronger emotional impact than "believable." It suggests a higher degree of skepticism or astonishment.

    • Despite the literal meaning of "unbelievable" suggesting something cannot be believed, in everyday usage, it often emphasizes how extraordinary or impressive something is, rather than its literal impossibility.

  3. Understanding and Context:

    • When people hear "unbelievable," they generally understand it in the context provided. For example, if someone says, "That concert was unbelievable," the listener understands that it was an exceptionally good concert.

    • However, without context, "unbelievable" could be ambiguous. It could mean something is exceptionally good, incredibly bad, or genuinely hard to believe.

In summary, while "unbelievable" is always less believable than "believable" by definition, its use in conversation is often understood based on context and tone, which helps convey the intended meaning to the listener.

No one can know in advance if any of their tactics will actually work out the way they imagine. On the other hand, everyone who ever ran to catch a ball ran towards a future they imagined.

A campaign is just a sequence of steps that a person takes to towards an imagined future.

If you know a coordinate system for keeping track of campaigns, the steps in motion have a position, velocity, acceleration, momentum, and friction.

If you ever ran to catch a ball, and you caught it, you already know this model.

If you ever imagined running to catch 1,000 balls at the same time, and you imagined catching them, you already know a higher resolution version of this model.

It’s nice to have a strategy architecture for keeping track of everything.

Data Table
Key Value
Tactic Id Tactic 25
Story Id Story 1
Name Can you believe how believable this is?
Attributes Word play
Date Completed September 2022
Pattern World building
Emotion Curiosity
Timing Launch sequence (March 2024)
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Tactic 023. Story 3. Great Pirates. X Marks the Spot. 2025

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Tactic 026. Story 1. Peace Games. Launch sequence. Attention Funnel.November 2023.